Chevron Malaysia Ltd. , the operator of the brand Caltex service stations in Malaysia, plans to open up 20 new stations within the next few years involving an investment of up to RM15 million each.
The move is aimed at increasing the share of the local oil retail market to 14 percent from about 10 percent now.
Director of its support, Faizah Abdul Samad, said the company currently has 429 stations, including six newly opened this year. He said, overall the group plans to open nine stations this year. He said the focus of the opening of new stations are in the Klang Valley and Other key locations throughout the country, except for Sabah and Sarawak. Faizah said Caltex has not entered Sabah and Sarawak due to some difficulties from technical aspects even able to do so. "We are able to expand its operations in two states, but the constraints of some aspects of cause still in the planning stage, "he told reporters at a briefing session on the campaigns and marketing strategies, new brand Caltex in Petaling Jaya yesterday. He said the largest contributor to operating income of Malaysia Chevron Philippines, which is between 60 percent to 70 percent, followed by Cambodia and Singapore. On the group's latest campaign, Faizah said, it involves a change in the slogan of 'What Drives You' that has been used since 10 years ago to "Enjoy Your Jouney 'to be more consistent with the advantages offered by fuel brand. "If you use the Caltex petrol, it is cleaner and is able to offer a more seamless way without any problems, as well as more economical for all types of vehicles, "he said. He said the petrol station in Bandar Utama became the first station to apply all the changes, while other stations will undergo a gradual process of change . 'The change to all stations is expected to take between two to three years.
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