Friday, 19 August 2011
Panasonic's sales target RM2b
PANASONIC Malaysia Sdn Bhd is looking at sales of RM2 billion through its extensive energy business segment by March next year, thereby contributing 50 percent of the company's overall sales in the country.
Managing Director, Jeff Lee, said the target was driven continuous investment in environmentally friendly products and services supported Panasonic's brand strength will increase the confidence of consumers and distributors.
He said the commpany is now focusing on a comprehensive energy solution business in a new direction in line with the target of becoming the number one green innovation in the electronics industry by 2018. "We are confident of achieving the target despite the many challenges including the shortage caused by the earthquake in Japan March and volatile global economic situation, "he said after launching the Panasonic ECONATION declaration in Kuala Lumpur yesterday. Also present were Chief Executive of the Malaysian Green Technology Corporation, Dr Nazily Mohd Nor. So far Panasonic comprehensive energy business through its natural-friendly product line recorded sales of RM600 million. Lee said the sales forecast of RM2 billion will be driven by a segment of air conditioning and refrigerator with environmentally friendly Panasonic is a leader in this segment in terms of market share. "At this time, environmentally friendly products constitute 60 percent of our product range. Panasonic will increase the range of energy-efficient products by 10 percent by the end of this year, "he said. In a related development, ECONATION or the declaration of Panasonic's eco-friendly is to help Malaysia become concerned about the environment through the use of a comprehensive energy solution. Commenting on this, he said , Panasonic invest RM8 million in ECONATION campaign through advertising and promotion campaign and construction ECONATION ECONATION Centre in Petaling Jaya is expected to be completed later this year. In addition, he said, the investment also involves the participation of a second in the Green Technology Exhibition and Conference and the International Ecological Products (IGEM) from 7 to 10 September. "To further strengthen Panasonic's commitment ECONATION, the company hopes to reduce carbon dioxide emissions to 100,000 tonnes in Malaysia.