Thursday, 4 August 2011
TM, Google help SMEs
TELEKOM Malaysia Bhd (TM) strategic partnerships with providers of international search engine Google Inc. to offer online marketing medium for operators of small and medium enterprises (SMEs).
The first such joint venture between TM and the most popular search engine global, see TM offers a platform for advertising through Google searches, ie Google Adwords, to SME customers in Malaysia.
Google Adwords is a service that enables companies to publish the ads quickly and easily on the Google website and website partners. Executive Vice President SME Division TM, Azizi A Hadi, said the joint venture, TM will offer Google AdWords marketing coupons to customers PKSnya in Malaysia that can be used to launch online marketing campaigns. "Initially, coupons valued at between RM150 and RM500 will be given free to 50,000 SME customers and the Office In A Box TM UniFi 18.000 customers in appreciation and reward for their loyalty. "The collaboration between the leading broadband nation and the world's leading search engine that provides an avenue for local SMEs to penetrate the global market without borders use ICT as an intermediary market," he said at the signing of a strategic partnership between TM and Google in Kuala Lumpur yesterday. Azizi represented TM, and Google by the local Business, Sajith Sivanandan. Also present were General Manager of SME TM, Mohamad Yusman and Google Southeast Asia marketing chief, Derek Callow. Azizi said, Google AdWords ads will be displayed along with search results when someone uses any of the keywords the advertiser in Google search. "Google Adwords model pay-when-click, meaning that advertisers only pay when their ad is clicked," he said. In a related development, he said that TM will continue its focus this year to explore and work with new strategic partners for enhance the competitiveness of SMEs offered products. TM, he said, is committed to offering specialized media and communication solutions and cost-effective for SMEs to encourage them to improve the value chain. "With SMEs contribute some 37 per cent of Gross Domestic Product (GDP), no doubt they are among the pillars of the economy, "he said.